Privacy Policy

Welcome to WOW Hides ("we", "our", "us"). We are committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.wowhides.com, purchase products from us, contact us, or otherwise interact with our business.

For the purposes of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, WOW Hides is the data controller of your personal information.

1. Who We Are

Business Name: WOW Hides

Website: www.wowhides.com

Email: admin@wowhides.com

If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.

2. Information We Collect

We may collect the following categories of personal data:

Information you provide directly:

Name
Billing address
Delivery address
Email address
Telephone number
Account login details
Order history
Customer service enquiries
Reviews or feedback

Payment Information:

Payments are processed securely by third-party payment providers. We do not store full payment card details.

Automatically Collected Information:

When you visit our website, we may automatically collect:

IP address
Browser type
Device information
Website usage data
Cookies and tracking information

3. How We Use Your Information

We use your personal data to:

Process and fulfil your orders
Deliver products to you
Manage returns and refunds
Respond to enquiries
Provide customer support
Improve our website, products and services
Prevent fraud
Comply with legal obligations
Send marketing communications where permitted or where you have consented

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

Purpose	Lawful Basis
Processing orders	Performance of a contract
Customer service	Contract / Legitimate interests
Fraud prevention	Legitimate interests / Legal obligation
Accounting and tax records	Legal obligation
Website analytics	Consent / Legitimate interests
Marketing emails	Consent or soft opt-in rules

5. Marketing Communications

If you subscribe to our newsletter or agree to receive marketing communications, we may send you information about our products, promotions and offers.

You may unsubscribe at any time by:

Clicking the unsubscribe link in emails
Contacting us directly

6. Sharing Your Information

We only share personal information where necessary, including with:

Payment providers (e.g. Stripe, PayPal)
Delivery companies (e.g. Royal Mail, DPD, Evri)
Website hosting providers
Email marketing providers
Analytics providers (e.g. Google Analytics)
Professional advisers, accountants or legal advisers
Government authorities where required by law

We require all third parties to respect the security of your personal information.

7. International Transfers

Some of our service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

UK International Data Transfer Agreements (IDTA)
Adequacy regulations
Standard contractual clauses

8. Data Retention

We retain personal information only as long as necessary.

Typical retention periods include:

Order and accounting records: 6 years
Customer service records: up to 3 years
Marketing information: until consent is withdrawn
Website analytics: according to cookie settings

9. Cookies

Our website uses cookies and similar technologies to:

Make the website function properly
Remember preferences
Analyse website traffic
Improve user experience
Deliver relevant advertising

You can manage cookie preferences through our cookie banner or browser settings.

For more information, please see our separate Cookie Policy.

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner's Office (ICO)

ICO Website:
https://www.ico.org.uk

11. Security

We take appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no online transmission can be guaranteed to be completely secure.

12. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page, and the revised version will take effect immediately upon publication.

14. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

WOW Hides

Website: www.wowhides.com